6 Feet Apart

Physical distancing, in layman’s terms

Most lack the arm strength to hold up 2 yard sticks taped together all day. Visualizing what a "number" looks like is similarly difficult. With this illustration-based out-of-home campaign, we’re putting 6 feet in layman’s terms. We’re showing what physical distancing can look like to different U.S. cities in a way familiar to them.

AAF National Gold Addy, 2021

Tim Donohue - Copy