Aubi & Ramsa
Creative Direction
Integrated Campaign
Led a team of creatives to promote21+ ice cream
With our big idea “Conspicuous Treats for Audacious Tastes,” we wanted to frame Aubi & Ramsa ice cream as something made only for the most daring and interesting people. Always an exciting experience, this ice cream is made to be shown off. To embody this, we developed intriguing personas who exemplify those with a taste for adventure and a longing for memorable nights. We’re showing that Aubi & Ramsa isn't just a dessert - it's an after party.
🏆 Awards
AAF Miami Gold Addy, 2022🤝 Credits
Creative Director: Lauren Maingot
Associate Creative Director: Keagan Larkins
Book Co-Editor: Damaris Zamudio-Galvan
Design + Content Creation: Micaela Abuhayar, Emmalyn Brenner, Daniella Cornide, Kate Smirnova
Copy: Kate Smirnova, Nate Dumont
Photography: Keagan Larkins, Nate Dumont
Associate Creative Director: Keagan Larkins
Book Co-Editor: Damaris Zamudio-Galvan
Design + Content Creation: Micaela Abuhayar, Emmalyn Brenner, Daniella Cornide, Kate Smirnova
Copy: Kate Smirnova, Nate Dumont
Photography: Keagan Larkins, Nate Dumont
