Body Type
Art Direction
Integrated Campaign
Typography
Type created from the curves of real women
With 80% of girls already unhappy with their bodies by age 17, we decided to fight the confidence crisis through typography. We asked real young women what music empowers them and projected lyrics from these songs directly onto their skin. From their natural curves, we created a new, body-positive weight for Roboto: Roboto Curvy. A bold sans-serif display font, Roboto Curvy is disruptive, and shows the beauty in celebrating self-love.
🏆 Awards
D&AD New Blood Wood Pencil, 2020AAF Miami Gold Addy, 2020
🤝 Collaborators
Sophie Robbins, Rachel Rader - Art Direction & Design
